Privacy Policy
Effective Date: April 1, 2025
1. Introduction
All Electric Liftgate is a business unit of LIFTWAVE, INC., a Delaware corporation with its principal place of business at 1 Union Square, Somerville, Massachusetts 02143, USA. This Privacy Policy explains how we collect, use, and safeguard your information when you visit www.allelectricliftgate.com. It also describes your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).
2. Information We Collect
- Personal information you provide directly (e.g., name, email, phone number, company).
- Automatically collected data via cookies and tracking technologies, such as IP address, browser type, pages visited, session duration, referral URLs, device type, and user behavior.
3. How We Use Your Information
- To respond to inquiries and provide customer support
- To improve the functionality and performance of our website
- To analyze site traffic and user interactions
- To deliver targeted advertising and measure marketing performance
- To comply with legal obligations
4. Legal Bases for Processing (GDPR)
- Your consent
- Performance of a contract
- Legal obligations
- Our legitimate interests, provided they do not override your rights
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze traffic, and support advertising. You can manage cookie preferences through your browser settings or via our cookie banner (where applicable).
We use the following third-party services:
HubSpot: Used for managing contact forms, CRM, and lead analytics. HubSpot may set cookies to identify repeat visitors, track form submissions, and measure engagement with our website and marketing content. Data collected may include your IP address, browser details, pages visited, time on site, and referring URLs.
Google Analytics: Collects anonymized usage data to help us understand how visitors interact with our site. This includes page views, time on site, traffic sources, device and browser types, and user behavior trends. IP addresses are collected in anonymized form and not associated with specific individuals.
Google Ads (AdWords): Used for remarketing and conversion tracking, helping us deliver targeted advertisements across Google’s ad network. It enables us to measure the effectiveness of our campaigns and improve ad relevance based on user activity on our website.
Microsoft Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
6. Information Sharing
We do not sell or rent your personal information. We may share data with trusted service providers who assist in operating our website, analyzing usage, or executing marketing campaigns. These providers are contractually obligated to protect your information and use it only for authorized purposes.
7. Your Rights
If you are located in the EEA (GDPR):
- Right to access, correct, or delete your personal information
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent at any time
If you are a California resident (CCPA/CPRA):
- Right to know what personal information we collect and how it is used
- Right to request deletion of your personal information
- Right to opt out of the sale or sharing of personal information
- Right to non-discrimination for exercising your rights
To exercise these rights, please contact us using the information in Section 13. We may need to verify your identity before processing certain requests.
8. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
9. Data Security
We implement appropriate administrative, technical, and physical security measures to help protect your information. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet is 100% secure.
10. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal data from minors. If we become aware that we have collected personal information from a child, we will delete it promptly.
11. International Transfers
If you are visiting our website from outside the United States, your data may be transferred to and processed in the U.S., where data protection laws may differ from your jurisdiction. We take appropriate safeguards to ensure adequate protection.
12. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with a revised “Effective Date.”
13. Contact Us
All Electric Liftgate
A business unit of LIFTWAVE, INC.
1 Union Square
Somerville, Massachusetts 02143
United States of America
Phone: (855) 255-2358
Email: liftgate_sales@riserobotics.com